If you have a website and are not getting the kind of response you want from it, your site may not be showing high on search engines results pages. You might not be aware of this but your site’s placement on these pages actually plays a huge part in its success. How can you expect traffic to come to your site if your site does not appear on the first two pages of SERPs?
This is where SEO comes in. Putting up a site nowadays is no longer as simple as it was in the old days. In the past, you simply design, host, and launch a site and people can find you easily. This is because not that many people were online in those days. Today however, every other competitor you have is likely to have a site and if you don’t do anything to get ahead of your competition, your site is likely to be buried under pages of SERPs.
What is SEO and How Can You Use it to Your Advantage?
SEO is an acronym for Search Engine Optimization. Google is a search engine. So, SEO is the act of optimizing your site for Google, or any other search engine for that matter. Search engines use keywords to help people who use them find what they are looking for. If a person is looking for “carabao hide in Leyte”, they will type that exact phrase in the search field of their favorite search engine to find it.
If you are selling carabao hide and are in Leyte, it would benefit you to optimize your site to appear at the top of these search engine results pages for that particular phrase. How do you do that? There are lots of ways, and an SEO specialist can help you with that.
For starters, they can utilize specially-made content for your site to carry the search term mentioned above. They can create it (or have it made by content specialists) to talk about the keyword or phrase so that it becomes relevant to this particular term in the eyes of Google’s crawlers. The content has to be well made, apart from having the target keywords your customers are using to find what you are selling.
If you optimize your site the right way, you will not only get it to appear on the top ranks of search engine results pages, but you will also be able to entice people to click on your link. This will lead to an increase in traffic to your site and a bigger chance of earning from your online portal.
How I Can Help You with Your Site’s Optimization Needs
While SEO is not my area of expertise, I do know a thing or two about it. I also have a roster of specialists in my “little black book” that I can field to help you with your optimization needs. I can even teach you how to optimize your site yourself (if you have the time and patience to learn about it and its many nuances) by having you attend one of our lectures and seminars at PTB Digital Training Hub. Either way, you get the benefit of a site that is optimized to show for the keywords that are ideal for your business.
When you learn how to optimize your site, or when you hire an SEO specialist to do this for you, the aim is to:
Improve Ranks – ranking is everything no matter where you are. In school, in sports, and in SERPs. To get a higher chance of getting customers to click through, ranking higher than your competition on SERPs is a must and SEO can help you with that.
Increase click-through rate – ranking high is only the tip of the iceberg. If you cannot compel people to click through, your rank won’t really matter. To increase the possibility of people clicking on your link on SERPs, your title and meta descriptions have to be enticing.
Create conversions – this is the next goal when it comes to SEO, and is the most important one if you are banking on your site to create revenues for you. When people get to your site after clicking-through, the urge to buy from you should be encouraged. This can be done with a few tricks that SEO mavens have been using for ages.
Increase awareness – you also want to increase the number of people who know about your site and this is where tricks like referrals, discounts, and the like come in. Valuable information that is share-worthy is also another way you can increase site and brand awareness.
These are just a few of the things I can do to help your site or you can do if you choose to learn SEO. If you want the help of a specialist or are thinking of learning this skill yourself, you can contact me via my email or post a comment on this page.
