Google Ads (Formerly Google Adwords)
To capture the attention of your target audience, you need to ensure that your visibility is high when it comes to search engine results pages (SERPs). One of the ways to do this is by ranking high on organic search results. However, that is not the only way. Sometimes, it helps to have a second or third link showing up on these results pages for your keywords and site in order to establish that you are indeed someone to be trusted in your field. This is where Google Ads come in.
Google Ads is a paid ad service that allows you to appear on these results pages alongside your organic search results. These are also called Pay-Per-Click ads and often appear on top of organic results. It increases the possibility of click-through traffic and targeted visitors to your site. Utilizing this alongside your SEO efforts will greatly increase your chances of more people coming to your site and earning more from it.
Why You Need Google Ads
Some people may think that having a good position in organic search results is enough for them to start bringing in traffic that can turn a profit. If you can increase traffic beyond your initial expectations and get targeted visitors who are actually buying or looking to book your services. However, getting more visibility with the use of ads should be greatly considered. Remember, these ads don’t cost as much as you would expect. And you only pay for each click and not each appearance.
If you want your site to start earning right away and to show on SERPs as soon as you launch it, Google Ads is one way to do it. Good SEO is needed for your pages to go up in the ranks on these results pages. It is still well worth your time and investment, but these can definitely take some time. With these digital ads, you can get your site’s visibility up in less time that it takes for your SEO efforts to bear fruit.
Think of it in terms of traditional advertising and marketing. You can get people to know that you exist with advertising than it is with word-of-mouth. You can benefit from having both, but using advertising to get things jumpstarted will help you immensely.
What We Can Do For You
Creating, running, and managing an ad campaign online is not as easy as it looks. In order to track your ad spend, you need to consider many factors. There are also a few strategies that have to be used for your ads to get the kind of placement and attention you want them to get. For this, you need a PPC expert.
Our PPC experts can help your Google Ads not only appear at the top of the pack. But also show up as the most relevant for the keywords your target market is using to search with. This will ensure that people will want to click through. Because your ads will be presenting them with what they need and are looking for.
The proper handling of your ads by our Pay-Per-Click professionals will include:
Great Ad Copy – People click through to websites via these paid ads is because what is being said gives them what they want. Even when these are just short phrases. Great ad copy will capture their attention and interest, particularly if it is geared towards a target market. Our PPC experts and ad copywriters will create and tweak ads that suit your target audience. And will make them want to click through.
Lower Costs Per Click – the name says it all. These ads are Pay-Per-Click, which means every time a person clicks your ad, you have to pay for that click. The higher the cost per click, the higher your ad-spend. Our team will find ways to reduce the cost of each click by utilizing tried and tested strategies. Also careful monitoring of ad quality to ensure that your ads do not cost you more than they should.
Detailed Reporting – you need to know what is happening with your ads and how these work. It will help you to increase site traffic as well as conversions. Reports will show you just what is going on. And how your ads are bringing in both traffic and revenue, and for what keywords too. This will give you some insight on what makes people take notice of your brand. This, in turn, will help with the fine-tuning not only of your ads but also of your site in general.
These are just a few of the things that you will get with our Google Ads packages, which we offer via Cebu Digital Hub. To find out more about how we can help you increase revenues with the help of these pay-per-click ads and to help you understand the dynamics of such an advertising tool, feel free to contact us to schedule a consultation.