It is rare for you to find a person who does not have access to the internet nowadays. In fact, the internet has been blamed for the downfall of numerous retail outlets due to the convenience of online shopping. With that said, if you have a company and you have a website, then good for you.
Now having an online presence does not guarantee that you will get people online to patronize your company. It also does not guarantee that you will see an increase in revenues simply because people can now buy from you online. In order for you to reap the benefits of being on the World Wide Web, you need to advertise, and one of the best way to advertise online is with Google Ads.
What are Google Ads?
There is a reason why people tell you to “Google it” when you want to find out more about something. It is because you can find everything you need on Google. Googling it will give you not only information on a topic but also links that will help you find where to buy these.
Google Ads are found on this search engine and is triggered by the same search term people use to find out more about an item. This means that if someone wants to buy something and you have an ad for it on Google, you have a much bigger chance of getting people to buy such an item from you. And the good part? You don’t have to pay for your ads when they appear. You only pay for these ads when someone clicks on them.
This is why such ads are called Pay-Per Click, or PPC. This advertising medium is used by many companies who want to get targeted traffic that stand a chance of converting into revenues for them. With Pay-Per-Click ads, you get to attract people who are looking for what you offer with ads that don’t cost you anything unless they get to your site.
Advantage of Pay-Per-Click Over Organic
Now, I am not saying that when you use Google Ads that you should forget about SEO or optimizing your site for organic. SEO is still essential since it helps cement your company as an authority when it comes to what you are offering (imagine your ad appearing on top of search engine results and your site appearing right underneath it on the same page). Using both will give your site the edge that others don’t have.
When you invest in PPC ads, your site’s link will appear at the very top of the organic search results, which make these more likely to be clicked on by those searching for what you offer. These also show immediately as compared with efforts you make to optimize your site for organic. This means your site will get the attention you want it to get right off the bat, without waiting for Google to crawl your site and show it as relevant for your search terms.
How to Use Google Ads
There are two ways for you to use Google Ads – rely on an expert who already knows how to create ads and have them handle this for you, or learn how to create these ads yourself and run your campaigns on your own. The former is a better option for busy individuals who cannot be bothered to handle this aspect of their business while the latter is for those who have time on their hands and want to learn a new skill that they can use for their business. Either way is fine.
For those who want to rely on an expert who can run their ad campaigns for them, Cebu Digital Hub is the company to trust. With certified Google Ads experts handling each and every campaign that you want them to run. For those who want to learn how to create their own Google Ads, there is PTB Digital Training Hub, with its lineup of world-class mentors teaching you how to properly create and handle such campaigns.
