One of the portals that people gravitate towards when it comes to marketing is Facebook. Let’s admit it. Facebook is indeed one of the biggest marketplaces there is online and you can easily get access to your target market by using this social media portal. While marketing on Facebook does have huge potential for big revenues for your company, not knowing how to harness such a marketing tool to your advantage can actually become a source of frustration for you.
This is why I decided to attend the Trackify Pixel Mastery Live in Singapore. I know, you might think that attending a seminar on Facebook marketing in Singapore is a bit of an added expense to most people. It can be expensive if you don’t know where to find the best deals for airfare and accommodations. But, it was one that I was willing to make, for the sake of learning how to truly use Facebook to reel in those revenues.
Trackify Pixel Mastery, when you look at it from an outsider’s point of view may sound like an event that has something to do with sports (the word track in the name can be misleading), or with graphics (pixel is something most people associate with digital art, after all). In reality, this event in Singapore actually focuses on being able to know how to use Facebook the right way in order to target your market the right way to start bringing in those revenues.
How does pixel come into all this, you ask? Well, Pixel is actually the analytics tool of Facebook, which helps you track your site visitors to know what they want and how to give them what they want in order to turn a profit. In short, it is Facebook’s answer to Google’s Analytics tool. A Facebook Pixel is a code that you use to help you keep track of the conversions that are generated with the help of your ads on Facebook.
This code will help you in many different ways. It can help you see which ads on Facebook are effective at turning a profit, which ones need to be tweaked, and essentially modify ads to fit specific demographics to help bring in more revenues. It is essentially your tool for knowing exactly how people behave when they see your ads on Facebook, which can be helpful when you want to truly harness the marketing power of this social media portal.
What I Learned from Trackify in Singapore
Aside from enjoying the clean and green city of Singapore, not to mention the many different cuisines that you can find there (Did I forget to mention that I am also a foodie?) I was able to get a lot of insight on how I was running my FB ads the wrong way and which methods I was using were actually correct. I was able to learn how I can get people to find what they need on my site with the use of my ads, how to construct the perfect ad that will bring in lots of traffic to my site, and how to turn that traffic into revenues with the right strategy and the perfect “hook”.
The entire seminar focused on harnessing the power of Facebook to get not only traffic to come to your site but paying traffic at that. It gave me the insight I needed to convert my Google Analytics knowledge into workable information that I can use with Facebook. Basically, I merely used whatever I knew with Google Analytics to better understand just how Facebook Pixel can be used to make my FB ads more effective at bringing in revenue to websites.
The event focused on three main steps, which were Traffic, Conversion, and Growth. These three steps were integrated into three mastery modules, Facebook Mastery, Funnel Mastery, and Business Mastery.
Facebook Mastery focused on learning how to build campaigns that are winners when it comes to capturing the attention of your target market on FB. This also helps you determine which of your ads are just burning holes in your pocket and which ones are winners.
Funnel Mastery focused on how to convert the traffic that you get from FB marketing into paying customers. This is the conversion stage of what you are doing with your FB ads, and the tricks, as well as tips shared here, opened my eyes to the many possibilities that can come with advertising on Facebook. You can even turn non-paying but somewhat interested site visitors into buying customers, with the right strategy and technique.
Business Mastery shows you how you can increase your revenues exponentially in order for you to achieve that 6 to 7 figure revenue that you are aiming for. The tips shared here were mind-blowing and started my mind running on high speed on what I needed to do in order to start raking in those big bucks for my websites.
At the end of this seminar, I was more than eager to test out what I learned from these masters of Facebook marketing. I almost forgot to explore Singapore and what it had to offer…almost! Hey, who can resist a good chili crab, spicy kangkong, and Hainanese chicken rice downed with some Tiger beer anyway?
