For many website owners, using Google Ads (formerly Google Adwords) is nothing more than an added expense that generates less-than-favorable results. What they might not be considering is maybe, they are going about the creation and use of these paid ads. Contrary to popular belief, creating these ads are not as easy as it may seem, but it is not that difficult either. In order to tap into the power of these ads, you have to learn how to effectively create compelling ads, find the right keywords to bid on, and to target the times that your chosen market uses the internet to search for what you have to offer.
Most of the people who are faced with the recommendation to use Google Ads on their site often meet this suggestion with a “do we have to” attitude. You cannot really blame them since these ads do cost money. What they may not be aware of is that using pay-per-click ads for their site can actually do a lot of good, and at a lower cost than they actually expected.
To convince you that Google Ads are definitely worth using on your site, here are 5 reasons why:
It works faster than SEO – while optimizing your site is a must, using Google Ads will help you get results before your SEO efforts kick in. In order for a site to show favorably on search engine results pages, months of hard work has to be poured into it. While this may be the cheaper alternative, and can bring your site lots of traffic as well, if you are impatient to get conversions on your site asap, doing paid ads is one way to do it.
It becomes a benchmark for your SEO efforts – aside from helping you get targeted traffic quickly to your site, using Google Ads also gives you some insight on market behavior. You will find out according to the number of people who click-through to your site which keywords were used more in searching for your site and which ones made them proceed to your pages. This can help you create content that people will find useful and use keywords that people utilize more to find you in making these pages.
PPC is easier to maintain than SEO – it has been said over and over again that using both to get your site to perform well is essential however, you will find that maintaining your site’s ranks on organic search is more difficult than maintaining your ads on Google Ads. This is because once an ad does well on this platform, you need to do very little checking and tweaking in order to keep it going as well as it is doing.
This has nothing to do with going after the bids others make on your chosen keywords. Remember, the better the ad quality, the higher the score Google gives your ad, and the lower your adspend becomes, so it has a lot to do with quality. With SEO, you need to conform to the ever changing search algorithm of Google, while with Googls Ads, you simply need to keep your ads interesting to your target market and to use the right keywords to get those clicks.
Google Ads is straightforward – lots of people shop online not only because it is convenient but also because it is faster. You find what you need at the click of a mouse button. If you are trying to sell a product to someone with the use of an article that describes the product in detail, you are still trying to convince them of the value of your product. With a PPC ad, you give an online shopper exactly what they want with the help of a keyword search and a perfectly targeted ad that tells them you have what they need.
Google Ads are very customizable – the ads you create on your PPC account can be easily tweaked with a few changes in the bids, match type, and even its reach. You command how your ads work and who they work for. If you are targeting local markets, you can set your geography to let your ads show only when people from specific locations search using a specific keyword. You can also choose to use ad extensions or not. You can set the time of day when these ads appear and even what devices these can appear on.
You can easily increase and decrease how much you spend on your ads – it is called scalability, and this is not something you can easily get when it comes to advertising. With Google Ads, however, you can easily increase your budget and decrease it, depending on how these ads perform. You can increase ad spend on a particular campaign that is doing very well and reduce spending on one that is doing just okay but not as spectacularly as others.
These are just a few things that you will be able to do when you utilize Google Ads for your site. To find out more about Google Ads and even how to learn to use it, contact us or check out these links.
