So you’ve decided to create a few social media accounts for your site. Good for you! This means you can reach more people and increase your revenues by being more accessible to your target market. While social media may seem like an easy enough portal to handle (how difficult can it be to post a few status updates, tweets, and images, right?), it can actually become a beast that can bite you in the behind if you are not careful. As harmless as social media can be, it can present you with a lot of obstacles and problems that you may not have anticipated at the start.
This is why having a social media manager is crucial. This professional knows what it takes to take care of the social media accounts of a company and these experts are trained to handle any and all situations that may arise with the use of these social media portals. These trained individuals are also skilled at doing a whole lot more, and here is a list of what they can do for you via your social media accounts:
They can help with reputation management – As a business owner, you might find yourself getting hot under the collar when someone bashes your company on one of your social media accounts. If you are not careful, you might end up doing more damage by engaging such an individual. Arguing with a customer on your Facebook page or engaging in a Twitter war will definitely hurt your company’s reputation.
It is understandable that you will feel some anger towards such a person and may answer their accusations with heated words of your own since you do own the company. This is not a good thing. This is why a social media manager is needed. These professionals know how to keep a cool and calm demeanor when it comes to such flaming trolls, and can sometimes diffuse the flames that these people start on your pages.
They can manage the posting of updates and news across your accounts – Running a business can and will take up a lot of your time. Taking care of four or five social media pages at the same time as running your business will basically drain you not only of your energy but also of the time that you should be doing other things. Having someone do this for you will free up a lot of time for you to engage in other more meaningful endeavors, such as spending time with friends and family, improving on your business, or finding other businesses to add to your empire.
They can take care of interactions and queries for you – Another job that a social media manager takes care of when they work for you is to answer queries and soothe nerves on your social media accounts. When someone complains about a product or a service, your social media manager will be able to assuage the anger or disappointment that the individual is spilling onto your Facebook or Twitter. They can do this via a reply to offer help on the page itself, and then by sending a private message asking about the concern.
The same goes for questions and inquiries. Your social media manager can answer these for you and in a timely manner, giving you the free time you need to do other things without having to worry that you have customers that need to your answer their questions. This will help give customers the feeling that they are being taken care of and that they do matter to your company, even while you take care of other aspects of the business and your life.
They help increase your loyal customer base – When customers are properly handled and taken care of, they become loyal to a brand. This can be done not only with good products and services, but also with a great social media individual who knows how to carefully manage your accounts and the people who interact with them on these pages regularly.
When you have a good social media manager handling your Facebook, Twitter, Pinterest, Instagram, and even Youtube portals for you, you will end up with a loyal following. This following will increase when your loyal and satisfied customers recommend you to others. Now, that is a good thing.
