Some people who own websites choose to NOT use Google Analytics on their pages, and usually for one reason alone, and that is because the tool intimidates them. This is a reasonable fear since learning how to use this analytic tool and reading the reports generated by it can be pretty daunting for many. Not everyone, after all, has the chops to actually read and analyze data that is produced by an online tool that tracks the comings and goings of people on a website.
With that said, deciding to NOT use Google Analytics is actually a big mistake, even when reading and analyzing its results can be somewhat challenging. There are many reasons why using this tool on a site is often deemed necessary by many website owners and SEO specialists, and these all point to helping the site do its job. To help you understand why it is imperative that you utilize analytics for your site, here are the things that will happen when you do choose not to use it:
You won’t be able to tweak your site to perform better – This tool helps you see where people leave your site from (in other words, on which page they decide to stop reading) and which pages they stayed on the longest. This will tell you which pages hold little to no interest for people who visit your site and which ones they find interesting. Getting this kind of data can help you determine which pages you should rework (or ditch, if you feel these are beyond help) and which ones you should emulate.
You won’t get insight on the people who visit your site – Knowing who comes to your site will help you customize some of the pages to help keep people on your pages longer. This is because you can tweak these pages according to the demographics of the people who visit your website. You can even customize paid ads to fit this same market in order to bring more of them to your pages.
You won’t get to see where most of your traffic comes from – Are your paid ads bringing in more people or is your Facebook page to be credited for the influx of traffic? Are you getting more traffic from organic search results pages (which means your SEO is working fine, whoopee!), or are your links on other sites working to your advantage? Using Google Analytics will show you where people were before they came to your site. NOT using Google Analytics won’t give you this awesome information.
You won’t be able to determine which of your email marketing efforts is bringing in more revenue – If you are using email marketing to bring in targeted traffic and to entice those in your mailing list to buy from you, not employing this tool will leave you in the dark regarding which of your emails is bringing in the most income and which ones are best discontinued.
Let Go of the Fear
If you are afraid of using Google Analytics on your site because, well, it can be somewhat intimidating with all its charts, graphs, and reports. There is a way for you to let go of this fear and if you are serious about earning more from your site, letting go of your aversion to using this analytic tool is crucial. You need to embrace this tool and its many wonders in order to harness its power to help you and your site earn more.
How do you let go of the fear? You start by learning how to use it. There are many tutorials online that teach you the basics of using Google Analytics. These teach you how to set things up, how to set goals, how to customize, how to read the reports, and so on. If you find self-learning too stressful and you would rather learn about this amazing website tool from someone who has been using it for a while now (eherm eherm), you might want to consider enrolling in a class where an instructor can show you the ropes and can answer your questions for you.
Knowing how to use this analytic tool for websites is important if you really want your site to succeed and to earn more money than it is doing so now. You don’t have to go about tackling this complex tool alone. PTB Digital Training Hub holds classes for those who are interested in this subject and can even help you get certified for it. All you need to do is to find out when the next class for this particular subject will be held, reserve your spot, and show up in order to avoid making a big mistake in running your site without analytics.
