If you are new to website management, then you probably don’t know that one of the most important things you should do for your site is to keep it relevant. In order to do this, you need to create fresh content regularly. What do I mean by regularly and what kind of fresh content do you need?
When I say regularly when it comes to adding fresh content to your site, it means you should have at least one new page of content every week. This will help keep your site updated and worth noticing not only by search engines but also by people who need what you have. As for what kind of content you need to add, it actually depends upon you, as long as it is relevant to what your site is all about (you cannot post content about new cars or movies when you are running a site that focuses on clothing, right?).
There are a number of content types that you can easily add to your site on a regular basis. This includes infographics, news stories, human interest stories, and blogs. The most common, and easiest of them all, for you to add are blogs. This is because a blog can be anything from a picture based blog telling a story to a tale about something related to your site to an article that is relevant to what you are selling or offering.
Take this site, for example. The blogs you will find here all relate to digital marketing. It carries stories about the activities I participate in with regards to digital marketing, the training that I underwent for it, and information that I can share with individuals who are thinking of getting into the industry. I can also talk about specific aspects of digital marketing that are becoming popular as the days go by (like Facebook Ads and content marketing) to give people insight on trends in the industry.
Why Your Site Should Have a Blog
No matter what you are selling, when you have a site that aims at getting people to opt in on what you are trying to sell, having a blog is crucial to your site’s success. Not only does it provide you with a portal that allows for giving people fresh information about you and your business, it is also a great way for people to get to know you better.
A blog, after all, can carry more than just information about your business and what it can do. It can also show a side of you to the people who visit your site via the way that you write. Your personality can shine through with the help of the things that you write and share to others.
It is also the easiest way for you to add new content regularly to your site without destroying the current setup of your pages. This is because a blog section is expected to slowly expand and grow with the new topics and pages that you are sure to add on a regularly basis. While it isn’t the only way you can add more content to your site (you can actually add a news page and a resource page to your site, if you wanted to have more options for content additions), it is definitely the most commonly used avenue and the most casual.
It gives people the chance to find out more about what you have to offer, learn about what your site is all about, and even learn how to do a few things that they want to know how to do. In short, your blog can become a valuable tool, not only to get traffic to come to your site, but also in helping others learn more.
What Regular Content Additions Means to Search Engines
What some website owners may not know is that having fresh content on your site means that your site is active and keeping itself relevant. It also makes search engines visit your site more frequently since it is updated and has new pages for it to crawl. Aside from fresh pages, you have to remember, quality is key when it comes to creating content. This makes your site more relevant in the eyes of these search engine bots, which can mean better rankings on SERPs (search engine results pages).
It also means your site is not outdated and stale. Google loves sites that keep on creating fresh, relevant, and quality content and as such, rewards it with better ranks on their SERPs. This means more people can easily find you (being on page one on Google’s results pages can bring in more traffic, which can translate into more conversions, which can also mean more revenues), and can help your business flourish.
So if you are building a site, or are already running one, best put together a blog page for your fresh content to go into. This will greatly help your site succeed and will also give you an outlet for sharing with people your ideas, insights, and knowledge on the site’s niche.
