There are a lot of digital marketing companies in the Philippines right now, and that is not a surprise. This is because a lot of enterprising Filipinos have seen just how lucrative such a business can be. If you think that you’ve seen one digital marketing company, you’ve seen them all, you are sorely mistaken.
Not all companies that focus on digital marketing are cut from the same cloth. While it is indeed a rather tight and competitive industry, not all companies that belong to this sphere actually operate the same way. Take Cebu Digital Hub for example.
This company is one that focuses solely on online advertising. Not just on Google Adwords or on Facebook Ads, but on all types of online advertising. Be it Amazon Ads, Twitter Ads, or any other advertising platform that can be found online. Cebu Digital Hub is a company that centers itself on helping companies get the revenues and the traffic they want via paid ads.
Not What It Was at the Beginning
This decision to focus solely on online ads was not one that came into the picture from the beginning. Cebu Digital Hub, as with most digital marketing entities in the Philippines, started out as a company that did not only handle ads. SEO, Social Media Management, Content Management, and whatever else you can think such a company can handle, CDH handled.
If you are to look closely at the company name, the term “hub” actually says it all. By definition, hub means center, focus, and core. Putting together the terms “digital” and “hub” basically tells you that the company focuses and centers on anything that has to do with the digital world (or more specifically, the digital marketing world). This does include the aforementioned aspects and not just online advertising.
The shift to focusing mainly on online advertising and letting go of the other aspects of digital marketing came after the company’s founder and head decided to concentrate on his forte, which is online advertising. This meant eradicating other offerings such as content creation, site management, site creation, SEO, and so on. This also meant that everyone in the team needed to be an online advertising maven, which at this point, everyone was.
The Difference Between Us and Them
This is where Cebu Digital Hub wants to make its mark and wants to be known as an authority in. While most digital marketing companies aim to become a “jack-of-all-trades, handling everything that has anything to do with digital marketing under the sun, CDH aims to become an authority in just one. This is what makes us different from them.
We are not saying that we don’t know how to handle all the other aspects of digital marketing. We did start out that way, a jack-of-all-trades that could handle everything you needed for your site, from its planning to its design to its setup to its launching and even to its management and advertising. We simply decided that focusing on a singular aspect of digital marketing, the online advertising aspect to be exact, will make us stand out more and will give us the chance to grow more as a company to be reckoned with rather than just being one of many.
Being different from the rest is important, particularly in the digital marketing world, since there are a lot of new start-ups that are getting on this bandwagon, claiming to do this and that for a site and not having the manpower and the talent to actually deliver. While we were able to deliver on our word in the past, other companies who fell short of expectations kind of poisoned the well, so to speak. This is why the decision to focus solely on digital ads came to the forefront.
We know that we have the manpower and the certified professionals to handle whatever came our way since they are already onboard. We also know that our head honcho is one of the most well-known PPC professionals in the industry. We also know that we have been doing this for some time now, so shifting to handling only ads is not that big a change. And shift we did, and that is what makes us totally different from other digital marketing companies.
