You may or may not have heard about my recent inclusion in the roster of professionals working with Cebu Digital Hub, but I am quite sure that you already know of my role in PTB Digital Training Hub. Now, some people are wondering, why put up two separate companies that are in generally the same sphere (digital marketing) when you can simply create one and divide the company into two sections? Well, there is a pretty sane and logical reason for this decision.
For me, it is smart business since you won’t be mixing two different business types into one. It’s like separating a school from an advertising agency, if you really think about it. It helps you to not only keep both entities separate but also to keep the focus of each one centered on what they are supposed to be doing.
About PTB Digital Training Hub
PTB is the newer of the two businesses mentioned above, but is the one I partnered into first. This brainchild of Jun Baranggan is a company that focuses solely on the training and retraining of individuals (and companies, for that matter) who want to learn more about the many aspects of digital marketing. This means that PTB is a learning center and our target market are those who want to learn more about our world.
PTB Digital Training Hub is centered on teaching and giving people the chance to enter the digital marketing world, in any capacity, depending on the module that they choose to study. This gives people the opportunity to change careers, to have a chance to earn a living on the side, and to even increase their knowledge regarding the different branches of digital marketing.
Our target market for this is pretty diverse. As long as a person has a working knowledge of the internet (search, social, advertising), some computer skills, and is willing to put in the time, effort, and money to learn, they can be a student at PTB Digital Training Hub. They can be a housewife looking for extra income, a student needing a part-time job to pay for tuition, a fresh graduate from college seeking to improve their skills before looking for a job, or someone who wants to shift from their current work to one that is more challenging and lucrative.
About Cebu Digital Hub
Cebu Digital Hub, on the other hand, is a company that focuses on online advertising in its many forms. This one I recently joined and as a business partner. My role here is to help increase the company’s number of clients.
The company, as mentioned earlier, is focused on creating and managing online advertising campaigns for clients. This means that it won’t handle any SEO campaigns, any content creation (unless if it is for a landing page that is connected with an online ad), and on teaching. This also means that the target market is companies and businesses that need someone to effectively handle their online advertising for them.
Connecting the Divide
Now you see why these two should definitely be kept as two separate entities. One is for advertising, the other is for learning. This also helps keep the people who are stakeholders in both entities to keep whatever developments and progress is happening to each one in a separate basket, so to speak. Any changes and ideas that are used to help with making these companies grow can also be initiated separately and challenges that may arise from one won’t affect the other.
This does not mean however that never the two shall cross. When companies who commission CDH for ad work need to have their people trained in order for them to understand what is going on (or when they want people in their company to start handling ads for them in the long run), they are directed to PTB. The same goes for companies who have people trained at PTB and they want an ad agency to handle their online ads while their people learn the ropes. These companies are pointed in the direction of CDH.
Both are individual companies with their own marketplaces but since both are in the digital marketing realm, each one can help the other through recommendations. How is that for hitting one bird with two stones? Oh wait, that did not sound right. Two birds with two stones? Whatever the right idiomatic expression may be, you can easily see that two different marketplaces for two different businesses can still cross over and benefit each other.
