Putting up a site for your company is a great move particularly if you are thinking of advertising online and using social media as a forum for your customers. Your website will help you increase brand recognition and it can also increase revenues. It can help you bring in more customers and raise awareness for your company’s existence.
The problem with this is, putting up a site is not enough. You need to know how your site is performing in order to tweak it as best as you can for optimal results. For this you will need a tool that can show you which pages of your site is doing well and which ones need improvement. This is where Google Analytics can help.
What is Google Analytics?
In a nutshell, Google Analytics helps you determine a lot about the people who come to your site. It helps you determine where people found out about your site according to the link that was used to get to your site as well as what pages they visited on your website. It also helps you determine the demographics of your site visitors.
The information you gain from analytics can be used to fine-tune your site in order to help you retain visitors on it longer and to get them to buy something from you. In short, Google Analytics is a tool that helps you gain some insight on visitors to enable you to modify your site for improved conversion. It also helps you determine a lot of things such as what files people downloaded from your site, what pages they visited before leaving, and what other things they did while they were on your site.
Why Use Google Analytics?
The purpose of using analytics on your site is to help you get a leg up on your competition and to increase your site’s revenues. To analyze what is happening on your site is to find out what you are doing wrong and what you are doing right. This will give you the chance to continue what you are doing right and to correct what you are doing wrong.
It is more than just to see traffic increase to your site but to also help make your site more appealing to your paying customers. You can tweak your site to become more appealing to the people who matter, and that is the customer who needs what you have to offer. Whether these are customers who are buying now or are planning on buying in the future, if you fix your site to give them what they need without their having to dig through it, you can turn them from being just site visitors into loyal customers.
Who to Trust with Your Google Analytics Needs
When you decide to use analytics on your site, you should know that while the tool is easy enough to learn how to use, for you to get the most out of such a tool, you should know how to use all of its features. This is not as easy as it may seem. Although it is advisable that you do learn how to use analytics for your site, it might be a good idea to go at this with a two-pronged approach.
You should have an expert handle your site’s Google Analytics for you while you are still learning how to understand what it can do for your website. In short, have an agency handle this for you and learn how to use the tool at the same time. This will give you an advantage that your competitors won’t have. You can get your site started on analytics while you are getting the information you need to truly understand what it can do for your company.
To learn more about Google Analytics and how to use it, you can enroll in the courses being offered at PTB Digital Training Hub. You can also ask me about getting your site started on Google Analytics so you can find out which pages are effective and which ones are in dire need of tweaking. I can hook you up with a certified analytics professional while you learn how to analyze your site yourself.
