When you are thinking about advertising online, you have two options, hiring a freelancer and hiring an online advertising agency. Well, actually you have three options, if you are to including hiring your own staff, but today, we will talk about just these two. When deciding on whether you should hire an agency or a freelancer for your online advertising needs, as always, you need to weigh the pros and the cons of these options.
As with any decision you need to make, the pros and cons will help you determine which is best for you. Here are some of the comparisons we came up with:
Quality – Freelancers and online ad agencies can be at par with each other when it comes to quality. Most, if not all, of these professionals did study and learn how to create online ads with quality as one of the key ingredients in their work. They can both create stellar ads for your campaigns and can generate amazing results for your company.
The main difference between the two when it comes to quality is when your freelancer runs out of ideas for your campaigns. With an ad agency (like Cebu Digital Hub), you have more than one brain running. This means that when one brain runs out of great ideas for your ads and campaigns, another brain can come up with more ideas and input for these.
The phrase “two heads are better than one” is useful in this scenario. Burnout is real. If the freelancer you hire is burned out, they cannot come up with the kind of ideas that your company can benefit from when it comes to your online ads. With an online ad agency, having other brains to help can be beneficial to you since this will increase the number of ideas that they can utilize, hence the capability of maintaining high quality ads.
Reliability – Now, I am not saying freelancers are not reliable. There are quite a few freelancers out there who can deliver what they are tasked to deliver on time and on quality. What I am merely pointing out here is that there will be times when a freelancer cannot deliver what they are supposed to due to circumstances beyond their control.
Issues such as emergencies, family problems, illnesses, and other similar events can throw even the most talented and smart freelancer for a loop. They may not be able to deliver their work on time or not be able to deliver quality ads for your company when these things happen. While you cannot fault the person for such delays and lapses, these can be avoided with the use of an agency.
An agency has more than one person working for them, and unless there is an epidemic of some sort or some massive disaster happens in the city where this agency is based, you can rest assured that when one member of the team falls ill or has some problems that may affect the delivery of your ads, another member can be easily assigned to take their place. That is why online ad agencies are more reliable than freelancers since they have someone who can take over projects when emergencies arise.
Cost – Some people have this mistaken belief that online ad agencies cost more than freelancers. If you are to look at the pricing structure of these agencies and compare it with the price a freelancer quotes as their fee for doing your ads for you, you will notice that there is not that big a difference. While there may be some freelancers who do cost less than others, you need to consider quality in this instance.
You have to remember that it is not merely about cost but more about cost-effectiveness. Sure, some freelancers may cost less at the onset but since reliability and quality can become an issue, you may end up costing your company more than if you went with an online ad agency. Hiring an ad agency to do your online ads for you will seem costlier but it is actually a smart move to make on your part since you will be guaranteed quality ads all the time.
