Improve Site Traffic With Social Media Marketing
Who has not heard of Social Media? If you lived under a rock for the past fifteen years, then you would not know what it is. Everyone with a device that connects to the internet has social media accounts that connects them to the rest of the world.
Facebook has more than 2 billion users in the world and it is steadily increasing in number. Twitter counts 330 million active users per month. Instagram pegs their numbers at 800 million active users on a monthly count. The numbers are pretty staggering and these do not even count those that use other social media platforms as well.
Why should you take note of these numbers and what relevance do these have to your site. A lot of people are on Facebook and have more than one social media account. They use it to get information on anything or anyone they want. With Social Media Marketing, you can leverage this to benefit you and your website.
What is Social Media Marketing (SMM)
Social Media Marketing is the use of social media platforms to get people to know your company and your website. Numerous websites nowadays use SMM to reach their target audiences and to get themselves noticed by the people that matter. The most commonly used social media platform for this marketing tactic is Facebook. Facebook gives people a chance to find out more about you in depth before they even check out your site.
This is also a portal for you to use in communicating with your customers and future customers. Careful use and management of your social media entities will help you do a lot of things. Such as promote events your company may have, advertise new products or services that you are offering, answer queries about your company, and so much more.
This, however, requires a lot of work since people online have a rather short attention span. If you cannot provide them with what they want and need in a timely manner on your social media pages, you may find yourself being put aside for a competitor who has a great social media presence and interaction. This is where a professional comes in to help you.
Why Social Media Marketing is Important
People who do social media marketing professionally know what it takes to get your company and your site noticed. They also know what it takes to keep customers that frequent these pages happy. The people who do this professionally are called Social Media Managers. Their sole purpose is to help you manage your social media accounts for you. While you concentrate on running your business.
These experts know when your market tends to go online to engage with your social media profile. And when it is opportune for new posts to go up in order for your clientele to see these on their walls. These professionals also know how to keep your pages clean and clear from irate posters. And how to calm them down or let them see reason, when needed.
Social media marketing is a must for everyone who has a website. And who wants to drive targeted traffic to their sites. People who find you on Facebook and on other social media sites often click through to your site to find out more. This is especially true when you have an active page that has interesting updates rolled out regularly for prospective customers to see.
This involves a lot of work though, from regularly updating your posts and feeds to interacting with page visitors to answering questions. Not being able to maintain your social media profile can lead to customers seeking other similar pages that they can interact with.
Why You Need Social Media Management
With so many choices at their fingertips, your target market can become a very fickle creature. They can love you now and hate you later, and this can be triggered by something as simple as not being able to answer their query on your social media page.
This is where a social media manager comes in handy. Social media manager help you keep your pages up-to-date. They also help keep people interested in what you have to offer. This is done via a number of tasks that they do on a daily, weekly, and monthly basis.
A social media manager also helps you stem any possible negative press you may be getting from these portals. It is a dog-eat-dog world out there, and social media is no exception. Unscrupulous competitors may attack you viciously on social media. Having a social media manager handle your social media accounts will help you stay on top of these possible attempts at discrediting your business.
If you want to find out more about our social media management packages or want to learn how to do social media marketing , feel free to contact us via our contact page. You can also check out our packages to see which ones you think will fit your specific needs.
