When you log on to your Facebook account, you will notice some posts that have the word “sponsored” under the name of the account on the upper left corner of the post. This is an example of Facebook Advertising and what this basically means is that it is a paid ad that you are seeing. Why is the ad showing on your page even though you are not following the account associated with the ad? How can you use these ads to reach more people and to get to those who don’t know that you exist yet?
Using Facebook ads will definitely help you reach a target market that you could never reach before with conventional means. Since Facebook is global, you can actually expand your business to reach new customers outside of your usual radius. So if you are a local business looking to go global, using Facebook ads to do that is a wise choice.
Now, to answer the questions that I posted in the first paragraph, let us first understand what a “sponsored” post is and the different kinds that there are. When it comes to sponsored posts, you are basically paying to have these posts appear more times than is the norm in order to reach more people. These three different types cost differently and the cost is relative to the number of people that your ads reach.
What are these Facebook Ad Types?
Boosted Ads – These are ads or posts that reach the pages of your chosen demographic along with the walls of friends and people following the page that is posting the ad. The fee that you pay for such a post depends on the number of people you target for ad appearance.
Promoted Ads – These are similar to boosted ads but with more purpose and details added to how these are to appear. More often than not, promoted ads are used when a company wants to generate revenues or sales from their posts whereas boosted ads are used to increase awareness and engagement in the brand.
Power Editor Ads – When you create boosted and promoted ads on Facebook, you use your Facebook Ads Manager dashboard. When you want to have more control over your ads and how these appear, Power Editor is the perfect tool for you. This is basically a combination of Google Ads Editor and Facebook Ads that allows you to do more with your FB ads.
Which Should You Use for Your Facebook Advertising?
When you are planning on creating ads for your company on Facebook, you will actually benefit from using all of the tools mentioned above. Why? For starters, each one has its advantages over the others and combining everything in one fell swoop will help you create the best possible Facebook advertising campaign on the planet for your company. Another good reason is that each one gives you a handle on specific Facebook advertising aspects that you won’t get by using only one or two of these. For instance, for utmost control of your ads, having Power Editor will help you do that, and for the right ad placement and type, using either of the two will help you do that too.
Getting into all of these will give you a better handle on your ad-making, ad-tweaking, ad-launching, and ad-management needs. You will also be able to fine-tune your budgeting skills for your ads by knowing what each type brings you and the importance of each one to your company.
Why Facebook Advertising is a Must
To get back to why not doing Facebook Ads is a bad idea for your business, you must be aware by now that Facebook has billions of users. Even if you cannot reach all of these users (and you might not want to since not all of them are your customers anyhow), having access to such a huge number of potential customers is too hard for any smart businessman (or woman) to pass up on. In short, not doing FB ads is bad business.
Doing ads on Facebook is the new best thing to do if you are hoping to raise brand awareness, increase revenues, bring in new customers, and retain old loyal ones. Showing the world that your company exists, and can provide individuals with what they need, can be easily done with Facebook Advertising, and not taking advantage of such a tool will leave you in the dust behind your competitors.
